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Strategic Management Research

Insights and Ideas for Academics and Practitioners

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Author: Yi-Chieh Chen

Points of Difference and Points of Parity for a mass-marketed product

2020-11-02 Yi-Chieh Chen Analysis

Customer Lifetime Value for Starbucks Consumers

2020-11-02 Yi-Chieh Chen Analysis

Co-Branding (1)

2020-11-02 Yi-Chieh Chen Definition

Brand Mantra

2020-11-02 Yi-Chieh Chen Definition

VALS Framework

2020-11-02 Yi-Chieh Chen Definition

PRIZM

2020-11-02 Yi-Chieh Chen Definition

The Buying Decision Process

2020-11-02 Yi-Chieh Chen Definition

Brand Community

2020-11-02 Yi-Chieh Chen Definition

SBU Portfolio (the BCG Matrix)

2020-11-02 Yi-Chieh Chen Definition

Opportunity and Threat Matrix

2020-11-02 Yi-Chieh Chen Definition

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