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Strategic Management Research

Insights and Ideas for Academics and Practitioners

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Category: Analysis

Strategy Analysis: Yummy Town vs. Jamba Juice

2021-03-21 Yi-Chieh Chen Analysis

Valuation of Taiwan Semiconductor Manufacturing Company Limited

2021-01-08 Yi-Chieh Chen Analysis

Retail atmospherics of E-life Mall Corporation

2020-12-31 Yi-Chieh Chen Analysis

Pricing strategies and the break-even points for a simple business selling Bubble Milk Tea

2020-12-31 Yi-Chieh Chen Analysis

Points of Difference and Points of Parity for a mass-marketed product

2020-11-02 Yi-Chieh Chen Analysis

Customer Lifetime Value for Starbucks Consumers

2020-11-02 Yi-Chieh Chen Analysis

Innovating in India: the “chotuKool” Project

2020-04-15 Yi-Chieh Chen Analysis

Applications of Blockchain Technology in Verifying E-Mail

2020-03-26 Yi-Chieh Chen Analysis

Machine Tool Industry in Taiwan: Past and Future

2020-03-17 Yi-Chieh Chen Analysis
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