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Strategic Management Research

Insights and Ideas for Academics and Practitioners

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Category: Definition

Corporate Social Responsibility (CSR)

2020-12-31 Yi-Chieh Chen Definition

Personal Sales

2020-12-31 Yi-Chieh Chen Definition

Marketing on Social Media

2020-12-31 Yi-Chieh Chen Definition

Message Source

2020-12-31 Yi-Chieh Chen Definition

Retail Atmospherics

2020-12-31 Yi-Chieh Chen Definition

The Supply Chain

2020-12-31 Yi-Chieh Chen Definition

Co-Branding (2)

2020-12-31 Yi-Chieh Chen Definition

ServQual Model

2020-12-31 Yi-Chieh Chen Definition

Co-Branding (1)

2020-11-02 Yi-Chieh Chen Definition

Brand Mantra

2020-11-02 Yi-Chieh Chen Definition

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