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Definition
VALS Framework
2020-11-02
Yi-Chieh Chen
Definition
PRIZM
2020-11-02
Yi-Chieh Chen
Definition
The Buying Decision Process
2020-11-02
Yi-Chieh Chen
Definition
Brand Community
2020-11-02
Yi-Chieh Chen
Definition
SBU Portfolio (the BCG Matrix)
2020-11-02
Yi-Chieh Chen
Definition
Opportunity and Threat Matrix
2020-11-02
Yi-Chieh Chen
Definition
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