Skip to content

Strategic Management Research

Insights and Ideas for Academics and Practitioners

  • Thesis
  • Projects
  • Coursework
  • Reading List

Category: Definition

VALS Framework

2020-11-02 Yi-Chieh Chen Definition

PRIZM

2020-11-02 Yi-Chieh Chen Definition

The Buying Decision Process

2020-11-02 Yi-Chieh Chen Definition

Brand Community

2020-11-02 Yi-Chieh Chen Definition

SBU Portfolio (the BCG Matrix)

2020-11-02 Yi-Chieh Chen Definition

Opportunity and Threat Matrix

2020-11-02 Yi-Chieh Chen Definition

Posts navigation

«Previous Posts 1 2
WordPress Theme: Gridbox by ThemeZee.